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"Floating Travels" Chandelier Gift Box

Tag: Mooncake Gift Box New Product Development

Market status: Pay more attention to the color and design of packaging, and ignore the craftsmanship of the packaging itself.

solution:

1. The complicated and exquisite hollowing craftsmanship pays tribute to the traditional paper craftsmanship. People never forget their roots and focus on history.

2. The side-opened lantern is more interesting and can be placed as a handicraft after use.

design concept:

1. The "quintessence" of Peking Opera's facial makeup is striking in the hollow background, and the precipitation of history continues the essence to this day.

2. Lanterns are traditional Chinese crafts, designed to put the quintessence of the country into the lanterns and shine into the bright moon.

3. The hollow floating cloud sculpture depicts the lantern passing through the heavy clouds of history, revealing the artistic conception of the eye.

user experience:

The packaging after use will not be discarded and can be used for display. After all, this is a work of art in itself.

“晋苏茶园”茶礼盒

标签：茶礼盒新品开发

市场现状：中华民族赋予茶的精神和传统，代代相传。过于传统会导致茶叶包装的束缚感和认同感。优雅的传统似乎是茶应该有的包装，我们强调它们的变化。个性化研发新包装。

解决方案：

1、用丝绒质感表达丝绸之路和茶文化的深厚影响，在手中感受古今文化碰撞的温度。

2. 双层礼盒将茶叶与茶具分开，扩大收纳范围。

设计理念：

1、茶叶自古以来就与丝绸之路有着密切的联系。优雅的祖母绿被用来代表茶。丝绒质地，彰显丝绸的高贵和茶叶本身的优质血液。

2、茶道与花艺相得益彰，俗即雅。犀利的牡丹花与沉稳大气的墨绿色形成强烈对比，欣赏优雅与粗俗。

用户体验：

生活不可或缺的是爱情和浪漫。包一束鲜花，啜饮一杯清茶，将眼前的忧伤化作远方的诗意，享受当下的美好。